Connecting your Tahoe site to Google Analytics

Google Analytics is a powerful tool that lets you measure traffic to your site. It provides a valuable source of data to answer questions like:

  • Is my marketing campaign working?
  • Where are people finding my site the most?
  • What time of day are the most people active on my site?

It answers all these and many others. So how do we use it on Tahoe?

First things first, you need a Google Analytics account. You can sign up for one of these if you don't have it already over on their website.

Once it's registered, you'll need to create a property for your website. You can find step by step instructions on how to do this on the Google support site, but it's basically just a form you need to fill in, which you'll find in your Admin settings on Google Analytics.

Note: At this time, our Google Analytics integration only supports UA (Universal Analytics tracking ID), rather than Google Analytics 4. We plan to update this in the future, but for now, ensure your ID you're generating starts with "UA", and that you select "Create a Universal Analytics Property Only", which can be found under the advanced options, as detailed in the article.

Once it exists, you'll just need to generate a tracking ID. If you already have Google Analytics set up, or want to find it for your new property. If you can't find it, you can once again find instructions on Google's website. You just need this ID to hook it up - all the rest of the work's been done for you, so ignore any instructions on embedding this code, we'll get to that later. Your tracking ID will look something like UA-000000-2 and can be found on the Tracking Code page in your Admin settings on Google Analytics.

Now that you've got that code, it's finally time to go back into Tahoe. Implementing this code is as simple as navigating to the bottom of the General Settings page in your management console and pasting it into the Google Analytics Tracking field.

Once you hit save, you're connected! It may take some time for the data to populate, but once it's ready you'll start getting some super useful insights into how people are getting to and around your site.

For more information, check out Google's support site once more for useful articles on getting started using Google Analytics, or check out the New Google Analytics User Starter Bundle for a set of ready-made views you can import to use with your site. Good luck!